ANIEMEA-P-GB-202600237 | February 2026
Authors:
Philip Graves
Publish Date:
May 2020 | 37 min
Abstract:
In this course, Philip Graves discusses tactical approaches to communicating with anxious patients or parents during remote consultations, recognises the benefits of the remote format, and addresses the challenges associated with the sharing of patient information.
Once you have watched this video, please remember to complete your self-reflective notes to contribute towards your continuing professional development. You will then be able to access your Certificate of Completion.
LEARNING OBJECTIVES
Review calming tactics for anxious parents/patients.
Discuss the value of patient information and how to maximise its impact.
Identify how to utilise the positives of remote consultations.
AUTHOR(S) BIO
PHILIP GRAVES
Consumer Behaviour Consultant
Philip has been at the forefront of aligning commercial market research practice with insights from behavioural psychology and behavioural economics. His book, Consumer.ology, was named by Amazon as one of the UK’s top ten best business books of 2010, and has been translated into seven languages. Philip’s consumer psychology expertise has led to him working in a diverse range of categories. His work encompasses specific behavioural insight projects, advice on improving the quality of insight, behaviour change, training in how to apply behavioural economics commercially and workshops on consumer psychology. He is a frequent commentator on consumer topics in the media, regularly speaks at events around the world and has been an associate of Frontier Economics since 2010. In the past, Philip was on the global advisory board of Next IT and wrote a column on consumer psychology for The Marketer.
