ANIEMEA-P-GB-202501372 (V2) | January 2026
Authors:
Philip Graves
Sophie Medlin
Publish Date:
December 2024 | 37 min
Abstract:
In this podcast, Sophie Medlin speaks to behavioural psychologist Philip Graves about influencing skills. Philip will share his insights on how we can be more persuasive and encourage the right people to listen and take action. Don’t miss out the opportunity to learn about it and listen here!
Once you have listened to this podcast, please remember to complete your self-reflective notes to contribute towards your continuing professional development. You will then be able to access your Certificate of Completion.
LEARNING OBJECTIVES
Understand the core principles of influence and persuasion, and how to apply them ethically in the context of health care.
Learn communication strategies to enhance your ability to influence others and convey your ideas effectively.
Discover how to build strong relationships and networks to enhance your influence and achieve your goals.
AUTHOR(S) BIO
PHILIP GRAVES
Philip Graves is a leading expert in consumer behaviour who has been at the forefront of helping organisations apply behavioural psychology and behavioural economics in commercial and healthcare environments. He has worked with a diverse range of categories including healthcare, financial services, technology, FMCG and media for clients such as Diageo, Innocent, Sky, Google and Lloyds Banking Group. His book, Consumer.ology, was named one of Amazon’s top ten best business books of 2010 and has been translated into seven languages.
SOPHIE MEDLIN
Sophie Medlin is a well-recognised colorectal dietitian and director of CityDietitians. Sophie worked in the NHS before moving into academia and she now runs her clinic, does consultancy work in industry and works with the media. Sophie is known for her role on Channel 4’s flagship gut health programme Know Your Sh*t where she led the clinical team in diagnosing and managing bowel disorders.
