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The NHS 10-Year Health Plan prioritises prevention, community-based care, and reducing avoidable hospital use. Malnutrition and muscle loss work against all three, driving higher admissions, GP appointments, and poorer outcomes.4-10
Ensure Plus Advance - is backed by real-world evidence showing reductions in hospital admissions, readmissions, and healthcare costs.*§#1,2
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MALNUTRITION AND MUSCLE LOSS:
A HIDDEN DRIVER OF POOR OUTCOMES AND INCREASED HEALTHCARE COSTS
Malnutrition and muscle loss can have significant consequences on patient and clinical outcomes.
More GP appointments11
Additional hospital admissions7,11
Increased length of stay10,11
Higher readmission rates10
This can place a substantial burden on healthcare resources, with additional annual per patients costs of:
£7,408
for malnourished patients12
£2,707
for muscle weakness13
But new clinical evidence shows that treating patients with Ensure Plus Advance can help alleviate this burden, improving patient outcomes, and reducing healthcare resource use and costs.*§#1-3
Community care: Ensure Plus Advance Lowers healthcare resource use
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Various patient cohorts*§§#2,17
Hospital admissions
GP visits
Emergency department visits
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Cancer patients†§§#2,17
Hospital admissions
GP visits
Emergency department visits
Potential annual per-patient savings in the UK:
The reductions in community service utilisation seen with Ensure Plus Advance could translate into potential savings in the UK, aligning with the NHS 10-Year Plan’s ambition toward prevention and proactive health management.:2,4,17-23
Potential savings:
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Various patient cohorts◊**
Up to 2.95
fewer hospital
bed days
Up to £4,123
potential saved
costs
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Cancer patients‖##
Up to 3.8
fewer hospital
bed days
Up to £5,371
potential saved
costs
Hospital care: Ensure Plus Advance Significantly reduceS readmissions§#3
readmissions at one month
readmissions at three months
readmissions at six months
Potential annual per-patient savings in the UK:
Reducing hospital readmissions could potentially save hospital bed days and costs, supporting the NHS 10 year plan by keeping care in the community and more patients out of hospital:¶¶3,4,22,23
Up to 2.5
fewer hospital
bed days
Up to £3,423
potential costs
saved
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GIVE YOUR PATIENTS THE RIGHT NUTRITION TO SUPPORT THEIR RECOVERY, WITH A UNIQUE BLEND OF INGREDIENTS FOR MUSCLE-TARGETED NUTRITION
Ensure Plus Advance is a 220 ml, ready to drink ONS. It contains a unique blend of protein, vitamin D and HMB that is proven to protect and preserve muscle mass, strength and function.~‡‡††14-16
The key nutrients found in Ensure Plus Advance's unique blend can increase muscle strength:
Protein
Adequate protein intake is essential to help minimise declines in strength and function.24 Protein can also help reduce complications such as infections and can help improve weight.25
HMB
HMB is a metabolite of leucine, a branched-chain essential amino acid exclusively obtained from dietary sources.26
Vitamin D
Vitamin D acts directly on muscle to promote its function through specific vitamin D receptors found on muscle cells27
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Support muscle strength in your patients, prescribe Ensure Plus Advance
Ensure Plus Advance is available in 5 delicious flavours and is the most loved high protein ONS.Σ28,29
Try the Ensure Plus Starter Pack. It contains two bottles of the vanilla flavour and one bottle of each of the four other flavours, a downloadable recipe book, and a flavour choice card.
Footnotes:
ONS - Oral nutritional supplements.
*Retrospective database review of 283 patients (63% with cancer) who received 2 daily servings of Ensure Plus Advance or other oral nutritional supplements (The supplements that were used by the other ONS group contained 206–320 kcal, 10.7–20 g protein, 7.8–13 g fat, and 25.5–37.7 g carbohydrates) in combination with dietary counselling and exercise for 3-6 months.
†Retrospective database review of 179 patients with cancer who received 2 daily servings of Ensure Plus Advance or other oral nutritional supplements (the supplements that were used by the other ONS group contained 206–320 kcal, 10.7–20 g protein, 7.8–13 g fat, and 25.5–37.7 g carbohydrates) in combination with dietary counselling and exercise for 3-6 months.
§Retrospective database review of more than 16,000 patients who received 2 daily servings of Ensure Plus Advance (n=720) or standard oral nutritional supplements (n=720) during hospitalisation. #Compared to other ONS.
^Yearly cost of malnutrition and muscle loss. Cost worked out on the basis of annual malnutrition cost to the NHS of £23.5bn6 and annual excess cost of muscle loss in the UK of £2.5bn9
‡As shown in a randomised control trial to investigate the effects of a specialised ONS on older women (≥65 years) who underwent surgery for hip fracture vs. standard postoperative nutrition. Muscle function was measured by handgrip strength.
¶Ensure Plus Advance was shown to preserve muscle mass in elderly patients after hip fracture surgery with rehabilitation, when consumed twice a day for 30 days, as compared to standard care.
^^Strength was measured by handgrip strength in a post hoc analysis of over 600 malnourished people with heart or lung diseases, age 65 or older. Ensure Plus Advance was consumed twice daily for 90 days.
§§Comparative figures showed the % difference for those receiving Ensure Plus Advance vs. those receiving other ONS in the 12 months after the intervention.
◊Estimated NHS cost savings have been calculated by applying average percentage reductions in healthcare use from Cornejo 2025 to published UK NHS utilisation and cost figures. Retrospective analysis from the study reported 28.1% fewer GP visits, 38.7% fewer ED visits, and 50.8% fewer hospital admissions.2,17 Reductions were multiplied by UK averages (0.24 ED visits/year,18,19 3.3 GP visits/year,20 0.7 admissions/year21 with 8.3 bed days per admission22) and converted using typical NHS unit costs (£37 per GP visit,18 up to £563 per ED visit,18 £1,369 per hospital bed day23). This equates to a potential saving of approximately £4,123 per patient per year. Actual costs may vary depending on investigations, appointment duration, and local tariffs.
**Hospital bed-day savings were estimated by applying Cornejo 2025 admission reduction (50.8%)2,17 to UK averages (0.7 admissions/year;21 8.3 days per stay22) = 2.95
||Estimated NHS cost savings have been calculated by applying average percentage reductions in healthcare use from Cornejo 2025 to published UK NHS utilisation and cost figures. Retrospective analysis from the study reported 36.2% fewer GP visits, 52.7% fewer ED visits, and 66.1% fewer hospital admissions.2,217 Reductions were multiplied by UK averages (0.24 ED visits/year,18.19 3.3 GP visits/year,20 0.7 admissions/year21 with 8.3 bed days per admission22) and converted using typical NHS unit costs (£37 per GP visit,18 up to £563 per ED visit,18 £1,369 per hospital bed day23). This equates to a potential saving of approximately £5,371 per patient per year. Actual costs may vary depending on investigations, appointment duration, and local tariffs.
##Hospital bed-day savings were estimated by applying Cornejo 2025 admission reduction (66.1%)2,17 to UK averages (0.7 admissions/year;21 8.3 days per stay22) = 3.8.
¶¶Figures from Frishman 2025 are based on 30% reduction in hospital admissions at one month,3 which have been applied to UK healthcare costs to estimate average potential UK savings. Costs may vary depending on investigation level, hospital duration, types of admission, and treatment received. Hospital admission costs are calculated using the average length of stay (8.3 days, 2022 data)18 multiplied by the average bed-day cost (£1,369), derived from elective, non-elective, critical care, and standard bed-day costs.23 Estimated savings: Hospital bed days (2.5) hospital admissions costs (£3423).
~As shown in a randomised control trial to investigate the effects of a specialised ONS on older women (≥65 years) who underwent surgery for hip fracture vs. standard postoperative nutrition. Muscle function was measured by handgrip strength.
‡‡Ensure Plus Advance was shown to preserve muscle mass in elderly patients after hip fracture surgery with rehabilitation, when consumed twice a day for 30 days, as compared to standard care.
††Strength was measured by handgrip strength in a post hoc analysis of over 600 malnourished people with heart or lung diseases, age 65 or older. Ensure Plus Advance was consumed twice daily for 90 days.
Σ Ensure Plus Advance is the most loved high-protein ONS vs Fortisip Compact Protein and Fresubin PRO COMPACT. Research in healthy adults who were asked to drink comparative flavours of Ensure Plus Advance and Fortisip Compact Protein (243 people; 49% vs 41% respectively “loved the taste”), and of Ensure Plus Advance and Fresubin PRO COMPACT (234 people; 55% vs 45% respectively “loved the taste”). In both studies, participants who gave then overall taste of the drink a 6, 7, 8 or 9 out of 9 (where 1 = I extremely dislike it and 9 = I like it extremely) were directly asked if they “loved the taste”; those who responded lower were assumed as responding no, with that response included in overall reported statistics.
References:
- Cornejo-Pareja et al. Nutrients. 2021;13(12):4355.
- Cornejo-Pareja IM et al. Nutrients 2025;17:2854
- Frishman S et al. Clin Nutr 2025;17:3511
- NHS, 2025. Fit for the Future: 10 Year Health Plan for England, Available online: https://www.gov.uk/government/publications/10-year-health-plan-for-england-fit-for-the-future Last accessed December 2025
- Volkert D et al. Clin Nutr 2019;38:10-47
- Cederholm T et al. Clin Nutr 2017;36:49-64
- Cruz-Jentoft AJ et al. Age and Ageing 2019;48:16-31
- Argiles JM et al JAMADA 2016;17-789-796
- Malnutrition Pathway, 2021. Sarcopenia: loss of muscle mass. A healthcare professional factsheet. Available online: https://www.malnutritionpathway.co.uk/library/factsheet_sarcopenia.pdf Last accessed May 2024
- Deutz NEP et al. JAMADA 2019;20:22-27
- Malnutrition Task Force, 2013. A review and summary of the impact of malnutrition in older people and the reported costs and benefits of interventions. Available online: https://ilcuk.org.uk/wp-content/uploads/2019/01/Costs-Benefits_Report_Jun13.pdf Last accessed May 2025.
- Malnutrition Pathway, 2021. Managing Adult Malnutrition in the Community. Available online: https://www.malnutritionpathway.co.uk/library/managing_malnutrition.pdf Last accessed May 2025
- Pinedo-Villanueva R et al. Calcif Tissue Int 2019;104:137–144.
- Malafarina V et al. Maturitas 2017;101:42-50
- Matheson EM et al. Clin Nutr 2021;40(3):844-849
- Ekinci O et al. Nutr Clin Pract 2016;31(6):829-835
- Data on File. Based on a post hoc analysis of Cornejo-Pareja I et al. Nutrients 2025, 17, 2854.
- The Kings Fund, 2025. Key facts and figures about the NHS. Available online: https://www.kingsfund.org.uk/insight-and-analysis/data-and-charts/key-facts-figures-nhs?utm_source=chatgpt.com Last accessed December 2025.
- Office for National Statistics, 2025. Population estimates for the UK, England, Wales, Scotland and Northern Ireland: mid-2024. Available online: Last accessed December 2025\
- University of Manchester, 2021. Four in ten consultations at GP clinics were with frequent attenders. Available online: https://www.manchester.ac.uk/about/news/four-in-ten-consultations-at-gp-clinics-were-with-frequent-attenders/ Last accessed December 2025
- Kolovos S et al. Journal of Bone Oncology 2019;17:100243
- The Health Foundation, 2023. Longer hospital stays and fewer admissions. Available online: https://www.health.org.uk/reports-and-analysis/briefings/longer-hospital-stays-and-fewer-admissions#:~:text=Average%20length%20of%20stay%20in,to%205.1%20days%20(3%25). Last accessed December 2025
- UK Parliament, 2023. Hospital Beds: Costs. Available online: https://questions-statements.parliament.uk/written-questions/detail/2023-03-14/165361 Last accessed December 2025
- Deutz NE. et al. Clin Nutr 2014;33(6):929-936.
- Cawood AL. et al. Ageing Res Rev 2012;11(2):278-296
- Wilson GJ. et al. Nutr Metab 2008;5:1
- Wagatsuma A. and Sakuma K. Biomed Res Int 2014;2014:121254


